How to Triple Your Money with Facebook Ads: A Real E-commerce Case Study

RM95.12 invested. RM288.29 returned. 3.03 ROAS. One week.

Sounds too good to be true? It's not. Here's exactly how we helped an e-commerce store triple its ad spend in just 7 days using strategic Facebook advertising.

The Campaign at a Glance

Duration: May 14-20, 2025

Platform: Facebook Ads

Budget: RM95.12

Results: 3.03 ROAS (Return on Ad Spend)

Revenue Generated: ~RM288.29

The Numbers That Matter

Reach & Traffic

• 42,600 people reached - Quality audience of online shoppers
• 62,000 impressions - Multiple touchpoints for brand recall
• 1,120 unique link clicks - High-intent traffic to product pages
• RM0.07 cost per click - Extremely cost-efficient

The 3.03 ROAS Breakdown

For every RM1 spent on ads, we generated RM3.03 in revenue.

Simple math:

• Investment: RM95.12
• Returns: RM288.29 (RM95.12 × 3.03)
• Profit before costs: RM193.17

What Made This Work

1. Laser-Focused Targeting

We didn't target everyone. We targeted:

• Online shoppers who have purchased recently
• People interested in similar products
• Lookalike audiences from previous buyers
• Mobile-first users (where most purchases happen)

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2. Optimized for Conversions

The campaign objective wasn't just traffic—it was purchases:

• Facebook's algorithm found buyers, not browsers
• Dynamic product ads showed people what they wanted
• Retargeting captured cart abandoners

3. Cost Efficiency

RM0.07 per click is exceptional. Here's why it matters:

At RM0.07 CPC:

• RM100 = 1,428 visitors
• RM500 = 7,142 visitors

Industry average (RM0.20 CPC):

• RM100 = 500 visitors
• RM500 = 2,500 visitors

We got 3x more traffic for the same budget.

The Strategy: 3 Simple Steps

Step 1: Product Selection

We focused on:

• Best-selling items (proven demand)
• Products with good margins (50%+)
• Items with visual appeal (important for ads)
• Competitive pricing

Step 2: Ad Creative

What worked:

• Clear product images on a white background
• Lifestyle shots showing the product in use
• Benefits-focused copy (not just features)
• Strong call-to-action ("Shop Now")
• Mobile-optimized visuals

Step 3: Smart Budget Allocation

• Started with RM15/day testing budget
• Identified winning ad sets after 2 days
• Scaled winners by 30%
• Paused underperformers quickly
• Let Facebook's algorithm optimize delivery

Real Business Impact

Let's calculate actual profit (assuming 50% margin):

Revenue: RM288.29

Product Cost (50%): RM144.14

Ad Spend: RM95.12

Net Profit: RM49.03

Plus:

• Customer lifetime value (repeat purchases)
• Email list growth for future marketing
• Social proof and reviews
• Brand awareness among 42K+ people

Can You Replicate This?

Yes, if you have: ✅ A proven product that people want

✅ Decent profit margins (40%+ ideal)

✅ An optimized product page

✅ Facebook Pixel properly installed

✅ Willingness to test and optimize

Your Starting Checklist:

Week 1: Setup

• Install Facebook Pixel
• Set up conversion tracking
• Create 3-5 ad variations
• Allocate RM100-150 testing budget

Week 2: Optimize

• Analyze what's working
• Kill ads with less than 1.5 ROAS
• Scale winners by 30-50%
• Create lookalike audiences

Week 3: Scale

• Increase the budget for proven performers
• Test new audiences
• Implement retargeting
• Aim for consistent 2.0+ ROAS

Common Mistakes to Avoid

❌ Targeting too broad ("Everyone 18-65")

✅ Target specific buyer personas

❌ Poor product pages (slow, unclear, no trust signals)

✅ Optimize for mobile, add reviews, clear CTAs

❌ Giving up too early (stopping after 2 days)

✅ Give campaigns 5-7 days to optimize

❌ Chasing reach over conversions

✅ Focus on ROAS as your north star metric

❌ Not tracking properly

✅ Install Pixel, verify events, monitor daily

The Bottom Line

This case study proves you don't need thousands of ringgit to succeed with Facebook ads. With just RM95.12, the right strategy, and proper optimization, we achieved:

✅ 3.03 ROAS (triple the investment)

✅ 1,120 quality clicks at RM0.07 each

✅ 42,600 targeted reach

✅ Measurable, profitable results

The secret? Test small, optimize fast, scale winners.

Your Next Steps

1. Set up tracking - Install Facebook Pixel today
2. Choose your best products - Pick 3-5 top sellers
3. Create simple ads - Good photos + clear copy
4. Start with RM100-150 - Test for one week
5. Monitor daily - Optimize based on data
6. Scale what works - Increase budget on winners

Ready to achieve similar results? Start small, test strategically, and let the data guide your decisions.

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Running e-commerce Facebook ads? What ROAS are you getting? Share in the comments!

Tags: #FacebookAds #Ecommerce #ROAS #DigitalMarketing #OnlineStore #PaidAds #EcommerceGrowth #SocialMediaAds